Even as the world is undergoing rapid epidemiological transition, it is becoming quite apparent that non-Communicable diseases are becoming life-threatening, claiming lives of many people around the world. Non-Communicable Diseases such as diabetes are among the leading diseases in terms of morbidity and mortality rate. As this reality dawns on us, it only makes sense if we institute various preparedness protocols to keep NCDS at bay or rather lower the burden caused by them.
NCDS 365 Project is a health awareness and literacy improvement project that has recognized the urgent and pressing need to improve literacy and access to relevant services for non-communicable diseases by sharing messages, developing toolkits and new innovations in a bid to create awareness while dispelling myths and misconception around the NCDs. The project leverages social media and the huge mobile penetration to share these messages.
These messages, sourced from reputable organizations such as NCD Alliance, World Health organization among others are posted on Stowelink (host) and partners social media sites i.e. Facebook, Twitter, Instagram, LinkedIn, WhatsApp and Website. In order to track the reach, the social media analytics are collated every month across Facebook, Instagram and Twitter. The stats inform on the projects impact in improving awareness and enabling people to influence their health outcomes
Here is a summary of the project reach outcomes and impact:
- 55 NCDs posters (JPG)
- 55 NCD ANIMATED VIDEOS
- Shared WEEKLY throughout the year
SOCIAL MEDIA REACH
|Data source||Combined reach|
|NCDs365 hashtag organic reach as highlighted by google –||4,900,000|
|Total annual reach on Facebook||72,620|
|Total annual reach on Instagram||87,901|
|Total annual reach on LinkedIn||33,488|
|Total annual reach on twitter||512,208|
|Total annual reach on YouTube||139,854|
|Total annual reach on WhatsApp||116, 023|
|Total annual reach on the website||9,885|
|Total countries reached via the website||53|
|Total project reach FOR 2021 excluding the Google lifetime reach||971,979|
MAIN MEDIA FEATURES – 5
- KUTV- 3 times
- AL HUDA TV – 2 times
- 37 partner organizations
COUNTRIES WHERE THE PROJECT IS IMPLEMENTED – 10
- Kenya, Nigeria, Ethiopia, Cameroon, Uganda, Tanzania, Malawi, Ghana, South Africa and Rwanda
Download the full report below.
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