Stowelink, in collaboration with other organizations, including the International Institute for Legislative Affairs (IILA), put up a spirited campaign on World Health Day to advocate for the elimination of trans fats in foods. The campaign brought together over 80 advocates who leveraged the power of social media to spread the message far and wide.
The campaign was a huge success, generating over 1.2 million impressions on Twitter within a 12-hour period. The hashtag #TransFatFreeEAC trended for over 8 hours in Kenya, Uganda, and Tanzania, drawing attention to the need for increased awareness on the dangers of trans fats and the urgent need to eliminate them from our diets.
Trans fats are unsaturated fatty acids that are artificially produced by adding hydrogen to liquid vegetable oils to make them more solid. Trans fats have been found to increase the risk of heart disease, stroke, and other health issues, leading to the World Health Organization calling for their elimination from our food supply by 2023.
Stowelink and IILA’s advocacy campaign is a significant step towards achieving this goal. The campaign aimed to educate the public on the dangers of trans fats and encourage policymakers to take action by implementing policies and regulations to reduce their consumption.
The success of the campaign shows the power of collaboration and social media in advancing public health advocacy. Through this campaign, Stowelink and IILA have shown that advocacy efforts can be impactful, far-reaching, and effective in generating awareness on important health issues.
As we continue to navigate the challenges posed by non-communicable diseases, it is crucial that we embrace innovative approaches like social media to raise awareness and advocate for policies that will promote healthier lifestyles.
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